GTM and growth for complex, technical products.
Twenty years turning relationship-led sales into inbound demand, across industrial manufacturing, technology, and consumer brands. Independent consultant. Strategy and hands-on execution, not a strategy doc handed off.
I make technical value legible to the people who buy it.
Most of my career has been spent on one problem: taking a complex, technical, or founder-led offer and making a buyer who isn't easily reached actually want it. I started in industrial B2B, marketing engineered products to skeptical technical buyers who ignored anything that sounded like marketing, and I learned to lead with their real problem instead of a feature list.
I work across the full path, from positioning and go-to-market design through content, marketing automation, and campaign execution. I diagnose against the data before recommending anything, then build and run the channels myself. I optimize for commercial outcomes, qualified pipeline and revenue contribution, not activity metrics.
One method, many markets.
Industrial & technical B2B
Engineered products, technical buyers, long sales cycles
- Marketing Manager, global compressed-air manufacturer — repositioned from relationship-led to inbound demand generation; 80+ MQL a year on a budget over €1M; owned websites, SEO/SEM, analytics, and national and international trade programs.
- Digital Marketing Strategist, global access & security group — brand development and rebranding across multiple technical owned brands; bilingual content and integrated campaigns.
Innovation, scale-ups & holdings
Cross-brand strategy, board-level, multi-market
- Global marketing lead, innovation ecosystem — go-to-market and content strategy across multiple ventures and brands; offices in Bologna, Madrid, and the UAE, working across those markets including the Middle East.
- Marketing & Communication Manager, multi-brand holding — board-level reporting across five companies including real estate; positioning and multichannel strategy for domestic and export markets.
- Global marketing, medical-aesthetics manufacturer — market-entry strategy, distributor expansion, brand and communication across markets.
Early-stage & D2C
Acquisition built from zero, launch, subscription
- Head of Growth, legal-tech startup — built the first acquisition channels from scratch for a certified digital-evidence platform; dual B2B and B2C model; site, social, inbound content, partnerships, launch.
- Head of Growth, B2B media-tech startup — acquisition motion from zero: website, email nurturing automation, prospect clustering, inbound and outbound; from no pipeline to a validated beta cohort ahead of launch.
- GTM & brand, D2C spirits brand — built a gin brand from concept to direct-to-consumer launch: positioning, brand strategy, go-to-market.
- Email & automation, enterprise SaaS and D2C brands (via Toptal) — HubSpot and Klaviyo lifecycle programs, lead scoring, and deliverability-first segmented flows for complex B2B cycles and consumer subscription brands.
Strategy and execution, in the same pair of hands.
Growth & strategy
- Go-to-market strategy & positioning
- Demand generation & lead quality
- Brand strategy & messaging
- Buyer personas & segmentation
- Funnel & customer-journey design
- Market & competitive research
Content & demand
- Content strategy & copywriting
- Founder-led & thought-leadership content
- LinkedIn B2B & inbound social
- SEO, and answer-engine optimization (AEO)
- Landing-page & conversion optimization
- Product launch & events
Automation & data
- Marketing automation (HubSpot, Klaviyo, Brevo)
- Email marketing & lifecycle flows
- Lead scoring & nurturing
- Deliverability & list health
- GA4, KPI & performance analysis
- CRM & pipeline attribution
Sectors
- Industrial & technical B2B
- B2B SaaS & technology
- Early-stage startups
- D2C & consumer brands
- Media, legal-tech, medical aesthetics
- Multi-market incl. EU & Middle East
Certified, and multilingual by training.
Certifications & education
- Google Analytics (GA4) Individual Qualification
- HubSpot Email Marketing Certification
- Google Ads Certification
- TEFL Diploma, Cambridge CELTA
- MA, Digital Content Localization, University of Bologna
- BA, Foreign Languages & Linguistic Mediation, University of Macerata
Languages
- Italian — native
- English — native / fluent
- Spanish — advanced
- French — good